Immersion at Beit Ha'ir Museum
Opening Event: Tuesday 18.5
Psychology defines "immersion" as absorption, loss of the sense of self in the real world and its transference into the game world.
Beit Ha'ir museum, as part of its Year of Communication, chose in this exhibition to deal with the blurred boundaries between the real and virtual worlds, by examining the "gaming" phenomenon as a key product of the digital revolution. This phenomenon and its far-reaching implications will be examined in their philosophical, social, technological and existential aspects, in the context of their relations with the world of art and culture.
Immersion at Beit Ha'ir challenges the preconception that gamers are passive, absorbed in games to the point of losing themselves, and points to the possibility of maintaining an active life in the virtual world, making the game a place for establishing and presenting new identities.
The video game is a work created out of the raw materials of reality, and each person may interpret his or her experience of the gaming world and choose whether to define it as real or imagined. High technology, which affects the creation and design of digital games, brings the immersive experience to an extreme, while making it common among a wide population. The exhibition will present a new world that is developing in an exhilaratingly fast pace, while addressing the raw reality of human consciousness using high technology, to return to an elementary-primeval-childish place.
The world of video game creation consists of many different disciplines: design, programming, art, animation, cinema and more. The exhibition will present all types of games – war, adventure, social, art, role playing, arcade, commercial and indie – all offering a platform for realizing fantasies and for creation.
Video games are often criticized and blamed for creating addiction and for espousing 'escapism.' Others may argue that such an escape offers, in effect, an alternative way of life. Beit Ha'ir proposes another approach, presenting an entire genre of video games encouraging critical thinking and social activism, in order to change and improve our world. This is exemplified by the activities of the Games for Change community and the game Half the Sky, promoting cultivation and empowerment of women in developing countries.
The exhibition at Beit Ha'ir embraces immersion, in both spatial design and presentation methods, so that the museum visitor is not always sure whether he or she is being invited to play a video game, look at a work of art, watch a film or simply stare into space.
The exhibition will turn the museum space into a secular cathedral, inviting the public to join the congregation of this new religion and immerse themselves in the world of video games.
Beit Ha'ir's windows will be covered with stained glass paintings of past and present superheroes, with the ceiling turned into an interactive playing grounds for a new video game developed especially for the exhibition by video artist Lior Sade. At the center of the hall, an art installation will be presented with over 30 computer monitors displaying different video games from Israel and abroad.
:These will be exhibited next to video and media works by international artists, including
Avivit Erel (Israel), Ofek Gilboa (Israel), Eliran Vegh (Israel), Assaf Halevi (Israel), Gil Naamati(Israel), Gal Fridman (Israel), Jesse Kanda (UK) , Dan Hernandez (USA), Yotam Shifroni (Israel),Lior Sadeh (Israel), Martin Le Chevallier (France), Eddo Stern (Israel, USA), Idan Kimel (Israel),Stav Goldstein (Israel).
Chief Curator and Director of the Bialik Complex: Ayelet Bitan Shlonsy
Concept and art consultant: Claudette Zorea
Curatorial and production team: Yamit Shimon, Yael Moshe, Sivan Lustgarten
Video game consultants: Shalev Moran, Omri Rosen
Exhibition #1 Not Book
Beit Ha'ir is launching a year which will examine the wider meaning of the concept of communication in an up-to-date, local and global context, through art, science and philosophy.
In a digital world, where economic and political forces coerce us to continuously be swept away in the technological whirlwind, this exhibition raises questions currently at the center of the art, cultural and social discussion: what is the balance of powers at present between the new and the old media, and where is this heading? What is original creation in the digital era? What is the role of the museum and the curator in an age where hierarchies have blurred, and information is free and available to all?
In the exhibition Not Book, we will try to create a world allowing at the same time both the archaic and the hyper-modern – two extremes that will raise fundamental questions in the field of art in the digital age. For this purpose, Beit Ha'ir has invited Kenneth Goldsmith – founder and editor of UbuWeb – the world's largest online archive of avant-garde art. Goldsmith, born in 1961, leads a contemporary and revolutionary cultural movement: he addresses creation in the digital age in general, and text in particular, asking, what is the meaning of art and of the artist in the internet era? Goldsmith advocates 'uncreative writing', and proposes ideas such as unoriginal creation, how to deal with the surplus and multiplicity of information, collecting information as a creative activity, free culture, tangible text and more.
Together with Kenneth Goldsmith's work, the exhibition Not Book will place at its center the "International Plain Notebook Project", curated by Dr. Guy Morag Tzepelewitz, dedicated to theplain brown notebook. This notebook, associated with the educational system of the early days of socialistic Zionism in Eretz Israel, is a political object of sorts, which like the ideology, faces extinction. The notebook becomes an international creative platform, inviting subconscious connection to free and liberated creation. The brown notebook – which we are familiar with from our first years in school is radically transformed when removed from the ideological Israeli context and put into our current times, in which values of internationalism and individualism are cherished. The project proposes a fresh model for collective, interdisciplinary and universal art, which brings together hundreds of artists from different backgrounds, abolishing the customary hierarchies defined by the art establishment.
Over 350 artists from 45 different countries participate in this wide-scope project, contributing unique pieces in a variety of techniques: two-dimensional, sculptures and 3D, video works and spatial installations. Internationally acclaimed artists exhibiting beside high school students and common people, all artworks inspired by the plain brown notebook.
Chief Curator and Director of the Bialik Complex: Ayelet Bitan Shlonsky
Curation and art consultant: Claudette Zorea
Curatorial team: Ruth Garon and Yael Mosh
Content Editor Website & Blog: Yamit Shimon
This summer I want to Beirut for "vacation". It was interesting to see and to feel the differences and the similarities between Tel Aviv and Beirut. I thought it could also be interesting to you, especially because you are not able to go there. The title of the book is >> Beautiful<< , because when I was drawing the streets, the people always said: >> Beautiful<<
Naomi from Switzerland
July 9, 2013, 8:30pm – opening of the first exhibition of the Year of Communication
July 10, 2013, 8:30pm – a meeting with Kenneth Goldsmith, open to the public
"The world is full of texts, more or less interesting; I do not wish to add any more." (Kenneth Goldsmith)
Beit Ha'ir is proud to invite to the opening of the Year of Communication poet and author Kenneth Goldsmith – founder and editor of UbuWeb – the world's largest online archive of avant-garde art. Goldsmith is a famed and esteemed figure in the contemporary art world and in academic and international avant-garde circles, thanks to his innovative concepts. Goldsmith is MoMA's first Poet Laureate and curates the museum's poetry events, is the senior editor at PennSound, teaches at the prestigiousUniversity ofPennsylvania, and has written dozens of books of poetry.
Goldsmith, born in 1961, leads a contemporary and revolutionary cultural movement: he addresses creation in the digital age in general, and text in particular, asking, what is the meaning of art and of the artist in the internet era? Goldsmith advocates 'uncreative writing', and proposes ideas such as unoriginal creation, how to deal with the surplus and multiplicity of information, collecting information as a creative activity, free culture, tangible text and more. In Goldsmith's esteemed course, Uncreative Writing, at theUniversityofPennsylvania, Goldsmith penalizes students who show originality, and even makes them reuse the works of others. According to Goldsmith, creativity lies in the act of selecting the text and re-editing it, and "unoriginal thinking" is both critical and innovative.
In 2011, Goldsmith participated in the Celebration of American Poetry at the White House, where he presented his ideas on free culture before President Barack Obama and the First Lady, see the following links:
The first exhibition: Not Book
With the participation of special guest Kenneth Goldsmith (UbuWeb / NY)
Beit-Ha'ir, Tuesday July 9th, 2013, 8:30pm
In the exhibition Not Book, opening at Beit Ha'ir on July 9th, 2013, we will try to create a world allowing at the same time both the archaic and the hyper-modern – two extremes that will raise fundamental questions in the field of art in the digital age. For this purpose, Beit Ha'ir has invited Kenneth Goldsmith – founder and editor of UbuWeb – the world's largest online archive of avant-garde art. Goldsmith is a famed and esteemed figure in the contemporary art world and in academic and international avant-garde circles, thanks to his innovative concepts.
Goldsmith, born in 1961, leads a contemporary and revolutionary cultural movement: he addresses creation in the digital age in general, and text in particular, asking, what is the meaning of art and of the artist in the internet era? Goldsmith advocates 'uncreative writing', and proposes ideas such as unoriginal creation, how to deal with the surplus and multiplicity of information, collecting information as a creative activity, free culture, tangible text and more.
Together with Kenneth Goldsmith's work, the exhibition Not Book will place at its center the "International Plain Notebook Project", curated by Dr. Guy Morag Tzepelewitz, dedicated to the plain brown notebook. This notebook, associated with the educational system of the early days of socialistic Zionism in Eretz Israel, is a political object of sorts, which like the ideology, faces extinction. The notebook becomes an international creative platform, inviting subconscious connection to free and liberated creation. The brown notebook – which we are familiar with from our first years in school is radically transformed when removed from the ideological Israeli context and put into our current times, in which values of internationalism and individualism are cherished. The project proposes a fresh model for collective, interdisciplinary and universal art, which brings together hundreds of artists from different backgrounds, abolishing the customary hierarchies defined by the art establishment.
Over 350 artists from 45 different countries participate in this wide-scope project, contributing unique pieces in a variety of techniques: two-dimensional, sculptures and 3D, video works and spatial installations. Some of the prominent artists participating in the exhibition are Mark Ulriksen from San Francisco, well-known as the official New Yorker illustrator since 1993; Roger Ballen, an American photographer who mainly photographs residents of rural villages in South Africa, and who has exhibited at the Pompidou Center, the Victoria and Albert Museum and the MoMA; Steingrimur Eyfjord from Iceland, who has participated in the Venice Biennale in 2007; and Nalini Malani from India, a well-known artist whose works are influenced by her experiences as a refugee in India. Some of the prominent Israeli artists are: David Tratakover, Anisa Askar, Doron Rabina, Daniel Landau, Yair Garbuz, Keren Shpilsher, Dina Shenhav, Itzik Rennert, new video works by Shahar Marcus and Ariella Plotkin as well as students from Thelma Yellin and Gymnasia Herzliya including Roei Palant, Maya Pollak and Shanee Roe from the 10th grade, who created a spectacular booklet out of her math notebook from her summer course for students who failed.
"In a digital world, where economic and political forces coerce us to continuously be swept away in the technological whirlwind," Says Ayelet Bitan Shlonsky, Chief Curator and Director of the Bialik Complex, "this exhibition raises questions currently at the center of the art, cultural and social discussion: what is the balance of powers at present between the new and the old media, and where is this heading? What is original creation in the digital era? What is the role of the museum and the curator in an age where hierarchies have blurred, and information is free and available to all?"
Chief Curator and Director of the Bialik Complex: Ayelet Bitan Shlonsky
Curation and art consultant: Claudette Zorea
Curatorial team: Ruth Garon and Yael Mosh | Content Editor Website & Blog: Yamit Shimon
"The International Plain Notebook Project"
Curator: Dr. Guy Morag Tzepelewitz
Assistant Curator: Yifat Sarah Pearl | Photographer: Dov Shechter| Production: Keren Shpilsher
Adam Sher, Israel |Adi Nachshon, Israel | Adi Sened, Israel | Adva Drori, Israel |Ai Ohkawara-Takahashi, Japan | Aksel Erdag, Turkey | Alice Könitz, USA | Alik Korpho, Israel | Allison Katz, USA |Ami Faytchevitz, Israel | Andrea Innocent, Australia | Anisa Ashkar, Israel|Anja Puntari, Italy | Anna King, Scotland | Ant Macari, UK | Arabella Proffer, USA | Ariela Plotkin, Israel |Artists Anonymous, Germany |Assaf Ezra, Israel |Atalia Shachar, Israel| Avi Sabah, Israel | Avishay Ayal, Israel | Aviv Gad Keller, Israel | Aya Nitzan, Israel | Barbara Nessim, USA | Ben, Noa, Daniel, Yonatan and Yossi Lemel, Israel | Bernardita Rakos, Venezuela |Boris Petrovski, Macedonia| Bosem Harel, Israel |Bracha Bien Venida Guy, Israel| Bracha Ettinger, Israel | Brian Cronin, USA| Canuto Kallan, Greece | Carly Schmitt and Sven | B. Mueller, USA | Carmen Garcia Huerta, Spain | Carol Prusa, USA | Chen Leopold, Israel |Chris Spinelli, USA | Clemens Hollerer, Austria | Cristina Paulos, USA |Dan Allon, Israel |Daniel Landau, Israel | Daniel Rorberger, Israel |David Gilhooly, USA |David Tartakover, Israel | Debbie Morag, Israel | Debo Eilers, Germany/ USA | Delphin Zorea, Israel Dike Blair,USA | Dikla Gavish, Israel | Dina Shenhav, Israel | Donna Moran, USA| Dor Guez, Israel | Doron Polak, Israel | Doron Rabina, Israel | Dov Or-Ner, Israel | Dror Aviram, Israel|Dror Karta, Israel | Dvora Morag, Israel | eBoy, Canada | Edel Rodriguez, USA |Eilat Tzin, Israel |Einav Tal, Israel | Eli Gur Arie, Israel | Ella Amitay Sadovsky, Israel |Enrique Chagoya, USA | Erez Israeli, Israel | Ernest Concepcion, USA|Esther Erlich, Australia |Esther Naor , Israel | Esti Drori Hayut, Israel |Ethan Greenbaum, USA | Etienne De Bary, France | Eyal Sudai, Israel | Finley Alec, UK | Francesco Patriarca, Italy | Gabriela Rubin, Israel | Gadi Zeder, Israel | Gal Siag, Israel |Galia Pasternak, Israel |Gary Goldstein, Israel | Genco Gulan, Turkey | George Bates, USA | Gil Naamati, Israel | Gilad Kahana, Israel | Gilit Fischer, Israel|Gudmundur Thoroddsen, Iceland |Guerrilla Girls, USA |Guy Shoham, Israel / UK |Guy Tamam, Israel |Hadas Reshef, Israel | Hagar Nissimov, Israel |Hagar Wertheim, Iarsel | Hagit Shahal, Israel |Haim Senyor, Israel | Haitham Charles, Israel |Harriet Bart, USA |Hava Mehutan, Israel| Heike Lydia Gruess, Germany |Henry Puchert, Germany | Hila Amram, Israel | Hili Emanuel, Israel | Honi Ha-Ma'agel, Israel | Ido Garini, Israel | Ido Zvi Hadar Bercovier, Israel |Ilene Sunshine, USA | Inci Eviner, Israel | Ita Gertner, Israel | Itzik Rennert, Israel |Jacob Gildor, Israel | Jan Freuchen, Norway | Jean-Marie Angles, France | Jennifer Bar Lev, Israel | Jeremyville, USA | Joachim Griess, Berlin | Joep Overtoom, Netherland | John Yonatan Jacoby, Israel | Jorge Tacla, USA | Joseph Daniel Fiedler, USA |Joseph Heidecker, USA | Julia Krewani, Germany | Julie Doucet, Canada |Kama Sokolnicka, Poland | Karolina Avratz, Israel | Karolina Bregula, Poland | Karolina Freino, Poland | Kei Imazu, Japan | Ken + Julia Yonetani, Australia | Keren Shpilsher, Israel | Kerstin Brätsch, USA | Killy Koren, Israel | Koen Vanmechelen, Belgium | Koji Ishikawa, Japan/ USA | Konstantia Sofokleous, Cyprus | Kristina Bozurska, Macedonia | Laura Gorski, Germany | Lea Dayan, Israel | Lee Eun Young, Netherlands | Liat Yaniv, Israel | Lihi Chen, Israel | Lior Har Lev, Israel | Lois Weinberger, Austria | Lucy Siri, Uruguay | Luke Ramsey, Canada |Luna Ballity, Israel | Maayan Nevo, Israel | Marco Zamora, USA | Marietta Hoferer, USA | Marilyn R.Rosenberg, USA | Marisa Boullosa, Mexico | Mark Ulriksen, USA | Markus Vater, Germany | Martin Haake, Germany | Maya Attoun, Israel | Maya Pollak, Israel | Meira Grossinger, Israel | Melanie Yazzie, USA | Merle Temkin, USA | Michael Engel, Israel | Michael Kukla, USA | Mimi S., Germany | Mira Cedar, Israel | Mira Schor, USA | Miriam Gamburd, Israel | Miya Nakajima, Japan | Mor Bauer, Israel | Nalini Malani , India | Naomi – Tabea Buehlmann, Switzerland | Naomi Ziv, Israel | Nima Ktalav, Israel | Nir Adoni, Israel | Nir Alon, Israel/ Germany | Nivi Alroy, Israel | Noa Kedar, Israel | Noam Lehrer, Israel | Nomi Bruckmann, Israel | Nora Kimelman, Uruguay | Nova Jiang, New Zealand | Nufar Liss, Israel |Nurit Izak, Israel | Nzuji De Magalhães, USA | Oded Arama, Israel | Ohad Elimelech, Israel |Olaf Kuhnemann, Germany/Israel | Olga Bergmann, Iceland | Omer Davidov, Israel | On megumi Akiyoshi, Japan/ USA | Ori Toor, Israel | Orit Ishay, Israel | Paul Binnie, UK | Paulo Ayres, Brazil/ Germany | Pedro Lasch, USA | Pei-Shih Tu, China | Perci Chester,USA | Peri Izak and Omer Davidov, Israel | Pesach Slabosky, Israel | Peter Churcher, Spain / Australia | Pincho Casanova, Uruguay | Ramiro Arango, France | Ran Hwang, Taiwan | Rani Sasson, Israel | Ravit Mishli, Israel | Richard E. Prince, Canda | Robyn O'neil, USA | Roei Palant, Israel| Roger Ballen, South Africa | Ronen Raz, Israel | Ronen Sharabni, Israel | Roni Ben Ari, Israel | Roni Reuveni, Israel | Ronny Someck, Israel | Ruth Helvitz Cohen, Israel | Ryan Thayer, USA | Sally Krysztal Kramberg, Israel | Sara Kahana, Israel |Sarah Maple, UK | Sasha Serber, Israel | Sathit Sattarasart, Thiland/ Germany |Scott Helmes, USA | Shahar Marcus, Israel | Shai Schneider, Israel | Shanee Roe, Israel | Sharon B.H, Israel | Sharon Fidel, Israel | Sharon Glazberg and Shay Id Alony, Israel | Shaun Leonardo, USA | Shimon Pinto, Israel | Shirley Tse, USA | Shula Covo, Israel | Signor Gi, Israel | Sima Kirshner, Israel | Simon Spilsbury, UK |SMEAR, USA | Steingrimur Eyfjord, Iceland | Studio MèDusa, Israel | Studio Reddish, Israel | Susan Schwalb, USA | Tal Lotan, Israel | Tali Navon, Israel | Tamar Sheaffer, Israel | Tamar Shefi Berent, Israel | Tara Hardy, Canada | Tassos Papaioannou, Greece | Tatsuya Taniguchi, Japan | Thierry Bisch, France | Tilmann Zahn, Germany | Tokio Maruyama, Japan | Tova Lotan, Israel | V.I.P (Very Important Punks), Germany | Vered Koren, Israel | Vered Nimrod, Israel | Victoria Reva, Israel | Vika Kisliakov, Israel|ViolaYesiltac,Turkey/USA| Wally Aldin Sudan/Israel | WarBoutique,UK|Wi Murray,Germany/Canada | William Burnside Bolton, USA | Wojciech Gilewicz,Poland|Yaara Oren,Israel|Yair Garbuz,Israel|Yasemin Kackar-Demirel, Turkey/USA | Yochai Matos, Israel | Yohei Yashi, Japan/UK | Yojiro Imasaka, Japan | Yonatan Ben Simhon, Israel | Yuji Hiratsuka, Japan/USA | Yuli Johanna Ruppin Kaplan, Israel | Yunmee Kyong, Korea/USA | Yuval Shaul, Israel | Yvonne D'acosta, Uruguay | Zila Friedman, Israel.
Opening of the sixth and final exhibition of F? – A Year of Fashion at Beit Hair Monday 7.1.2013, 20:30
Beit Ha'ir, 27 Bialik St.Tel Aviv
Free admission on opening night
On the opening event of the exhibition Night Stamp – Shirazi at Beit Ha'ir, Sirazi's birthday celebrations – Live performances by the nightlife and fashion icon Amanda Lepore (NY), the Spanish dancer La Menor and all the FFF team at Beit Ha'ir Museum. Music: Asi Kojak, Tal Cohen, Motty S
Beit Ha'ir chose to seal the year of fashion with an extraordinary exhibition revolving around the icon and the man who formed the nightlife of Tel Aviv, Shimon Shirazi. Through films, displays, fashion garments and a unique visual language – the exhibition will reveal Shirazi's intense activity for over two decades.
TYP – the electro duo of Ivri Lider and Johnny Goldstein have just launched their new video clip "Be with You Tonight". The clip includes many models wearing clothes by the iconic designer Jean Charles de Castelbajac. Beit Ha'ir connected between TYP and de Castelbajac during the Tel Aviv White Night 2012. Another match made in heaven by Beit Ha'ir!
Jessica Mitrani won the grand pix at the Diane Pernet ASVOFF5 film festival just now in Paris, with the film "Headpieces for Peace". Mitrani created the video especially for the exhibition inSALAM inSHALOM with the NY fashion label threeASFOUR at Beit Ha'ir and presented it at opening in Nov 2011.
Monday, Oct. 29th, 20:30
Free admission on opening night
A fashion show of designs by Cangiari will be held on opening night
Music: Ophir Toubul , Café Gibraltar
The fifth exhibition of the Year of Fashion at Beit Ha'ir, opening on Monday 29/10, presents fashion as a tool for social promotion and rehabilitation. The exhibition manoAmano seeks to examine how fashion serves as a social and political bridge between different societies. The rehabilitation process of communities under distress is made possible through the study of craftsmanship and tradition. The exhibition will focus on the Italian fashion brand Cangiari, a fashion house established with the tutorship of Santo Versace, aiming at improving the socio-economic status of the Calabria Region in southernItaly.
The exhibition will present the work process of Cangiari –local materials such as yarn and silk, hand-loom fabrics weaved by craftswomen according to Calabrese tradition that sinks its roots in the antique Greek and Byzantine periods, as well as tools, weaving equipment and the final product: contemporary high quality designs shown in the Italian Fashion Week.
Cangiari is the first and sole ethical fashion brand in the high segment of the Italian fashion. Cangiari has created a unique system supporting social responsibility: rehabilitation of local communities by providing jobs for disadvantaged and weakened people, local, biologic and organic production, along with a steady presence in the commercial fashion scene. Cangiari fashion house has been awarded several prizes for its eco-friendly activity such as the Paris Sustainable Luxury Fair for sustainable production, the respect for human rights and the value of workmanship.
Cangiari is part of the GOEL Cooperative Group – bringing together many social enterprises in the Calabria Region, it works for the change and rehabilitation of the local community and for its liberation and economic independence from any type of illegal operations in the local area. Cangiari” means “to change” in the Calabrian dialect, to change, on a personal, communal level, but also to make a difference inside the fashion industry.
In addition to Cangiari, the exhibition will present other local social organizations working towards social change through fashion: among which Achoti Organization – a social feminist movement promoting women of oriental origin, supporting social, economic and cultural equity, and encouraging the solidarity of women of low financial and social status. Achoti Organization runs a fair trade shop, which distributes unique products of women from around the country and handmade fabrics of Bedouin, Ethiopian and Palestinian women.
The organization Turning the Tables, working for the self-encouragement and financial independence of women leaving prostitution by providing them with the skills of fashion design.
The Kuchinate Project, a collective of African asylum seeking women in Tel Aviv, working to produce environmentally friendly products for the home, such as baskets and carpets. The activity is an important process for psychological and social rehabilitation and economic empowerment.
The exhibition will also include the young designer Anat Martkovich, Shenkar graduate, who will present the work "Bodies" in which she turns second hand clothes into sculptural objects. Artist Gil Yefman, who uses knitting, with its traditional and therapeutic virtues, as means to dwell on personal and collective traumas. The artist Boaz Aharonovitch will present video works of organic macrocosms. Ophir Toubul, editor of the blog Café Gibraltar, will create a sound piece and artist Avi Milgrom will exhibit the work "Augmented Memory". more…
HENRIK VIBSKOV Spring/Summer Collection- "The Transparent Tongue"!
!New Spring/ Summer collection by DANIEL PALILO
The fashion lable threeASFOUR doesn't cease to conquer the fashion world. ThreeASFOUR showed their new spring collection in N.Y fashion week inspired by magnetic and energy fields, and recieved lots of attention and praises. Beit Ha'ir would just like to remind you: last year they designed inSALLAM inSHALOM, a special collection for Beit Ha'ir and opened the first exhibition of "A Year of fashion at Beit Ha'ir"
Chief Curator: Ayelet Bitan Shlonski
Art Director: Claudette Zorea
Tuesday, Aug. 28, 20:30
Beit Ha'ir, 27 Bialik St, Tel Aviv
Free admission on opening night
As part of the year of fashion announced by Beit Ha'ir in November 2011, the museum will open the exhibition Isolated Moments from a Cycle, which will include films, printed materials, photography, sound, sculptures and various objects created by Zowie Broach and Brian Kirkby, designers and founders of the British fashion house BOUDICCA. In addition, BOUDICCA will present designs from the current collection and from the archive collection.
Isolated Moments from a Cycle was created specifically for the circular structure of Beit Ha'ir andBialik Square, and deals with the cyclic nature of human existence and the current state of man.
The BOUDICCA Fashion House was founded in 1997, starting as a multidisciplinary fashion house with emphasis on art, dealing with the fields of cinema, sculpture and design.
In the first four years of its activity, BOUDICCA presented mainly in art galleries and exhibition spaces. In 2001, BOUDICCA was invited by the British Fashion Council to present officially during Londonfashion week and then in 2007, BOUDICCA was the first Independent British fashion house to be officially invited to become a guest member of Haute Couture inParis
BOUDICCA's designs have been presented in key exhibitions throughout the world, including the Victor and Albert Museum in London, Kensington Palace, as well as a collaboration with the London Royal Opera.
In the Fashion, A-Z: Part One exhibition, recently shown at the FIT in New York, BOUDICCA was selected by Dr. Valerie Steele, the museum's director and curator, as one of the 100 most important designers of the previous century, along with Vivienne Westwood, Chanel and others.
In addition to BOUDICCA, the exhibition will include Brazilian shoe designer Andreia Chaves, who will present designs from her last two collections, Polish video artist Agnieszka Polska and Israeli artist Tamar Harpaz.
One of the most interesting moments of the museum is the period in-between exhibitions. An exhibition closes, an exhibition opens. And what happens in between? The museum changes its face, it undresses and gets ready.
Today, Beit Ha'ir museum is preparing for the new exhibition "Isolated Moments from a Cycle" by the London based fashion house BOUDICCA. The wall papers that covered the galleries, the photographs, videos, installations, mannequins and designer clothes that were displayed in "Borderline" exhibition have been removed. The museum has been undressed.
Before the museum doors open for a new exhibition, something occurs in the museum, something that provokes thoughts on the in-between state and raises the question – is the current state of the museum no less interesting than the exhibitions in it? The scraped off walls reveal the different layers of past exhibitions all mixed together: Dan Reisinger aside Wayne Horse and de Castelbajac. Something interesting is created.
Currently on show at Beit Ha'ir museum are special designs from the historical archive of the Frenc fashion designer Jean Charles de Castelbajac together with wall paintings which he drew especially for the exhibition. The designs exhibited were made during the 80's as part of different non-commercial art projects and were all collaborated with different artists such as the Israeli multidisciplinary textile designer Eliakim, and French artist Herv'e Di Rosa.
Some of the designs were inspired by cinema and pop culture such as images from the movies "Star Wars" and "E.T" or a vinyl record. In addition there are some silk dresses designed as a tribute to endangered safari animals, alongside surreal images such as a dress inspired by "The Liquid Clocks" of Salvador Dali.
On show with the exhibition by Castelbalac, is the exhibition "BorderLine"
The two exhibitions will close on Wednesday 08/08/2012.
Where are you from, where do you live
I was born in Hoevelaken the Netherlands, at this moment I live and work in Arnhem The Netherlands ?
When and why did you start designing, creating
At Artez instutute of Arts, Arnhem, NL 2003-2007
Your art works are really brilliant. You're not only a photographer but also a installation artist. How did you become a photographer and a installation artist? What was your major in college?
I studied autonomous arts. It’s a free department where you can work with all the mediums you want.
Tell me about your works <Origin of the Beginning>. How did you start this work?
When I was thinking about my self portraits I was trying to find out where my fixation with materials and structures came from. I decided to go back to my youth, and recreated the personal environment where the obsession started.
How long did it take to finish the installation? And Did you do that all by yourself?
Could you tell me about the process
I worked on this project for 7 months and had some help during this period, but most of it I did myself. It was really hard work, as I had to finish everything in time for the exhibition.
I know that <Origin of the Beginning> is based on your boyhood memory between the ages of 8-14. Why did you choose this time of memory? Was there any special experience or memorable accident?
When I was a child I used to spend a lot of time in my bedroom all by myself, and I was always experimenting with materials. I took three elements from these memories and built the three rooms around them.” On one side of the room the balls form a perfect structure, but the pattern slowly becomes very chaotic. It recalls a recurring nightmare I used to have, about balls that were rolling in neat patterns, but slowly turned into a mayhem. I always tried to bring structure to it, but I couldn't. It was about losing control. I still have that feeling: I always want to be in control. That's what this work is about too: gaining control on my environment, and by doing so, also trying to gain control on life.”
You used 30,000 wooden blocks, balls, slats. You've been using various materials in your works such as stone, tape, light etc. And this time you choose wood. Is there any particular reason?
With Origin of the Beginning I used brown wood. These works are about
the past. Wood is not a new material but has a history itself. The
soft brown colour refers to the past. So it works really good to
describe the feeling I was looking for, old, makeable, dark, history, etc.
In your art works, most fascinate thing is "the Express Method". You're using wood but they have different shape blocks, balls, slats. Why?
The blocks stand for symmetry and control. Origin of the Beginning 1 is about organizing everything around you, putting everything in place. You see the struggle to glue all the blocks straight. If the blocks are skewed, you see it immediately as the blocks symmetrical. That’s what I like, my struggle to make it perfect. And of course it isn’t.
“I used to have a cage exactly like that. At a certain age I really wanted to have a rat, but I felt bad about locking it up in a cage. So I insisted on keeping my rat in a very big cage. A friend of my parents built it. This cage symbolizes a fixation of ideas. It had to happen like that. There was no way the rat was going to live in a small cage. No way.”
The slats refer to my obsessive thinking at that time, there was just one truth.
How do you value Photography, Installation, Video? And what kind of meaning do these medium have to you? Why do you use 3 media at the same time?
I think it’s interesting that every medium adds his own value to the artwork. The photographs are meant as a registration. The video captures a happening from the performance. The installation is there to smell the wood and see it from different angles and you become part of the performance.
The French multidisciplinary artist & fashion designer Castelbajac will share his creative vision that blurs the boundaries between art and fashion and will present a selection of his work from nearly four decades.
Tuesday, 26.6, 20:30 at Beit Ha'ir, 27 Bialik St. Tel Aviv
The next day after the big Opening, after only a few hours of sleep, returned threeASFOUR Members to Beit H'air museum for a workshop for selected students from fashion schools as Shankar, Bezalel, WIZO Haifa and Avny Institute.
At the Workshop threeASFOUR told the students about themselves, their ways of life that led them to create together and of their work Process. A special guest joined the workshop, Mrs. Ruth Dayan, founder of the mythological "Maskit", .which it's designs corresponds with threeASFOUR's collection
מרים ברוק כהן
העבודה מענינת, ומזכירה מוביילים שתולים...
מלך הויזואליזציה של חיי הלילה בישראל חד...
אני עוקבת בעדיקות אחר עבודתך. וחייבת...
אין ספק שהיא אחת מהאנשים החשובים של חיי...
ה-מלכה! ללא ספק! מעוררת השראה! שאפו
יוזמה ברוכה ומקסימה לקידום...
פוסט מקסים! תמיד כיף לגלות דברים חדשים...